Our Story


Adi and El was conceived in the minds of mother and daughter duo, Crystelle (daughter) and Patricia (mother) when Crystelle became a first time mother and Patricia a first time Meme (Grandmother). Crystelle's firstborn daughter is affectionately referred to as Adi and her second born daughter as El, hence the brand name 'Adi and El'. 

At Adi and El we believe that kindness matters and therefore we strive towards being kind in all aspects of our practices. Crystelle has a background in social work and brings to Adi and El a passion to manufacture garments that are socially and environmentally responsible. All of Adi and El's garments are manufactured by a certified fair trade manufacturer in India. Employees earn a living wage and enjoy many benefits.  We try to limit our use of synthetic materials wherever possible and all of our fabric is free of nasty azo dyes.  

Patricia and Crystelle have a French Algerian heritage which has influenced the style and direction of Adi and El. Our garments have been described as being both a little bit 'boho', yet also retaining a timeless and classic look about them.  

Linen is our fabric of choice as it has that certain "je ne sais quois?" quality about it which we all love. It look and feels wonderful to wear, it gets softer and better with each wash and it is a great choice for many children with sensitive skin.

We are a new children's clothing label and we are hoping to expand our collection and available sizes in the future. We would absolutely love to hear from you so please get in touch with us via email at: bonjour@adiandel.com

A bientot!

Adi and El